Event management is considered an incubating environment for everyone who has creative thinking and the ability to innovate, organize, plan, and take into account the minute details that make a big difference in the event industry. Event management is characterized as one of the dynamic fields that requires extensive knowledge of the principles of effective dealing with service providers, coordination with parties concerned with events, and an in-depth understanding of legislation and regulations related to health and safety, issuing licenses, permits, special permissions, and others.
The importance of event management lies in the fact that it primarily revolves around the ability to present innovative ideas and implement them in a professional manner. It also helps companies develop and continuously improve in addition to the process of promoting available products. The course gives an overview of event management processes and focuses on event management in different fields.

Who Should Attend?

• Managers and supervisors involved in planning or managing events, exhibitions and conferences.
• Public relations managers and employees.
• People interested in event management as a career.
• Workers in the journalistic and media fields.
• Workers in public relations departments.
• Corporate communications officers.
• Managers and supervisors involved in planning and managing events and conferences.
• Anyone who wants to develop their expertise to work in the field of managing and organizing events and conferences.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• Basic concepts of events.
• The knowledge necessary to manage, plan and organize events.
• How to form the various committees for events (their roles, functions, and responsibilities).
• Effective preparation for meeting sessions, including committees, seminars and conferences.
• Applying the rules and foundations of ceremony and protocol.
• Understand the functions and role of public relations in event management.
• Implementing and applying logistical work in managing events efficiently and effectively.
• The latest methods and methods of advertising and promotional campaigns.
• Know the challenges and strategies for developing public relations work.
• Acquiring skills in dealing with audiences, and dealing at a high level with major figures in societies.
• Acquire quality management, monitoring and evaluation skills.

• Introduction to event management
  • Understand the importance of event management and its role in achieving organizations’ goals.
  • Analyzing the types of events and occasions and their planning strategies.
• Event planning stages
  • Analyze requirements and set goals for the event.
  • Designing the work plan, setting the budget, and planning time.
  • Coordinate the various elements of the event such as location, speakers, and announcements.
  • Manage productivity and define tasks and responsibilities.
• Implementing events
  • Managing implementation processes and coordinating between different teams.
  • Deal with potential challenges and solve problems in real time.
  • Ensure that the event is carried out with the highest levels of quality and safety.
• Marketing and promoting events
  • Event marketing strategies and attracting attendees.
  • Use social media and online promotion.
  • Analyze results and evaluate the effectiveness of marketing strategies.
• Guest management and customer service
  • Providing excellent customer service and ensuring the comfort of attendees.
  • Organizing the reception and registration of guests effectively.
  • Provide a unique and enjoyable experience for attendees.
• Safety and security
  • Analyze safety and security standards at events.
  • Implement emergency procedures and precautionary measures.
• Risk and emergency management
  • Analyze potential risks and develop emergency plans.
  • Training teams to deal with emergency situations.
  • Implement post-event evaluation and performance analysis.
• Evaluation and performance analysis
  • Evaluate event performance based on defined criteria.
  • Collect data and analyze results to measure success and effectiveness.
  • Develop recommendations to improve future events.